Independent judgment · Mexico City
Difficult decisions
are not solved with opinion.
Ladibu advises senior leadership on decisions that cannot be delegated. It always starts with strategy and the business problem, never with technology: only afterward is it decided whether the answer is technological, and if so, of what kind. With evidence senior leadership can audit step by step.
Structure with judgment. Execution with impact.
Talk to us for 30 minutesWhy independent
Judgment is measured by the value it creates for the client, always thought through from their business problem.
01
We do not resell technologyWe are not a channel for any manufacturer. The architecture we recommend is not conditioned by a price list.
02
We do not arrive with a solution already builtWe are not tied to a platform, a cloud provider, or a preferred architecture. The diagnosis defines the tool; the tool never defines the diagnosis.
What we do
Everything starts with a question the organization cannot answer on its own.
Understanding the problem is what determines the answer, and that answer may not be artificial intelligence. If answering it requires building something, we support the execution. If the judgment needs to be sustained over time, we stay on the client's side. And if the question comes back every month, we turn it into an instrument.
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Diagnostics for difficult decisions
Enter a market or exit it. Build or buy. Grow, restructure, or pause an operation. Method designed for the question: fault tree, competing hypotheses, and a single artifact senior leadership audits session after session. No conclusion enters the final report unless it holds up to traceable evidence.
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Strategic advisory on technology and data
The expert counterpart on the client's side. We govern their vendor ecosystem instead of competing with it: we evaluate proposals, negotiate scope, and hold the technical judgment at the table where it's decided.
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Data and artificial intelligence
From roadmap and feasibility to data governance and execution. When the answer is artificial intelligence, we specify whether it is predictive, generative, or agentic before building. We get involved in the build, not just the recommendation, and leave capabilities the team can sustain without us.
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Instruments
When the same question repeats every month, it stops being answered by hand. We build the machine that answers it with traceable figures.
Years building technology businesses in Latin America
Industries we already work in
Constant execution alliances
Figures this site makes up
Where we work
Industry context is the starting point, not a decoration on the method.
Who does it
Senior specialists at the table, no layers in between.
Ladibu is a boutique firm co-founded by Felipe and Jimena Labbé. It leads the judgment and the client relationship on every engagement, with technical execution supported by two constant alliances and specialists brought in as the problem demands. Every variable of an engagement has a named owner.
Felipe Labbé
Founding partner
Chilean based in Mexico. More than thirty years building technology businesses across Latin America: eighteen at Hewlett Packard, including the opening of the Chile subsidiary; founder of an analytics firm acquired by a regional fund; a decade as external advisor to a telecommunications group on industry vertical strategy. Mentor at the Endeavor network.
Jimena Labbé
Founding partner
More than a decade leading strategy, international expansion, and technology transformation in highly complex organizations across Latin America. She began at Endeavor Mexico and was a Senior Manager at Deloitte, where she led digital transformation projects for the country's leading private hospital systems.
AIxBu · Judgment framework for artificial intelligence
When artificial intelligence makes sense, when it doesn't, and what to do in each case
Most artificial intelligence frameworks move from technology toward the client, not from the client toward technology. AIxBu reverses that logic: it starts from where the business needs to accelerate. If the answer isn't artificial intelligence yet, it identifies what's missing for it to be. If it is, it specifies what type: predictive, generative, agentic, or a combination of the three.
CGE · Commercial Governance Engine
Governance of the commercial pipeline
A forecast doesn't fall apart for lack of data, it falls apart because nobody trusts it. CGE reads the pipeline exactly as it lives in the CRM and returns a verdict with every figure traceable: a deterministic engine calculates, artificial intelligence agents apply the judgment built over thirty-plus years auditing real pipelines, and neither one has permission to make up a number.
Artificial intelligence only creates value when there is business clarity, understood processes, and disciplined execution.
At Ladibu we work from the business toward the technology to ensure real, lasting impact.
The principle
It starts with the business. Never with the technology.
Next step
Let's start with the question that has no answer yet.
A thirty-minute conversation, no proposal attached. If an engagement makes sense at the end, we'll talk about it. If it doesn't, we'll say so.
Write to us